Background
Located along Bussorah Street Singapore, Pizza Fabbrica is a contemporary Italian restaurant that uses only the freshest produce and prepares food with a great respect for traditions. A firm believer that great tasting food is about quality ingredients & meticulous preparation processes, the owner acquired an authentic wood-fired oven capable of serving out crusty and yet chewy Neapolitan Pizzas.
Concept
The oven became the obvious point of reference when Wondergram was asked to create the brand concept and visual identity. Drawing inspiration from its distinct characteristics – heat, preparation & making, Wondergram anchored the brand’s visual elements around copper – a warm, industrial and contemporary material.
